There is something very interesting in an article about The Office’s popularity at the iTunes Store, as reported by Newsday’s Verne Gay:
Paul Lieberstein, one of “The Office’s” executive producers (who also plays human resources manager Toby) says that when the iTunes effect kicked in last December, “it was this huge gift that made everyone kind of go ‘Wait, what’s going on with that show?'”
Ever since then, “The Office” has paid almost as much attention to iTunes as to NBC. For example, “because people are watching more than once, it’s become one more reason for us to to be very careful to include subtle things as well as broad physical stuff,” Lieberstein says. The iTunes effect hasn’t hurt in attracting big-name directors either; Harold Ramis will direct an hour-long episode to air around Christmas, while “Lost’s” J.J. Abrams is on board for a February one.
Uh, ex-SQUEEZE me? An HOUR-LONG episode?! Did I read that right?
And J.J. Abrams? Wow.
Read How iTunes saved ‘The Office’ and post your thoughts.
Update: Jenna’s confirmed that yes, there will be an hour-long Office Christmas special next month! A supersized episode this month, and a superDUPERsized episode next month. YOWSAH!